from £750/month
For local businesses and focused, early-stage SEO
Choose StarterSEO for Lawyers
SEO for Lawyers and Law Firms
Our SEO for lawyers helps solicitors and law firms win clients who are searching for legal help right now — with practice-area pages that rank and reassure, strong local visibility, and content that respects SRA transparency rules.
What is included
What SEO for law firms includes
Practice-area pages
In-depth pages for each area of law you practise.
Local SEO for law firms
Map-pack visibility for each office and the areas you serve.
Read morePrice transparency pages
Clear pricing pages that meet SRA requirements and help conversion.
Legal content
Guides written with your fee earners and reviewed for accuracy.
Read moreAuthority and PR
Expert commentary and legal press coverage.
Read moreEnquiry tracking
Calls and enquiries tracked by practice area.
Why legal search is so competitive
Legal searches carry high intent and high value. Someone searching "divorce solicitor Leeds", "conveyancing quote" or "employment lawyer unfair dismissal" usually needs help soon. National firms, claims management companies and legal directories compete for those searches alongside local practices, which makes legal one of the most competitive sectors in search.
Leeds in particular has one of the largest legal sectors outside London. Firms of every size, from high-street practices to national firms, compete for the same searches, so precision matters: the right practice areas, the right locations and pages that are genuinely better than the competition.
02
Practice-area pages that win clients
Each practice area deserves its own page, and large areas often need several — a family law section might include divorce, child arrangements, financial settlements and cohabitation. Each page should explain the legal process in plain English, set expectations about timescales and costs, introduce the people who will handle the matter, and make it easy to get in touch.
Legal topics fall into what Google calls "Your Money or Your Life" content, where accuracy and expertise matter most. We write with your fee earners, cite relevant legislation and guidance where useful, show author credentials and keep pages reviewed when the law changes.
SRA transparency rules and SEO
The SRA Transparency Rules require regulated firms in England and Wales to publish price and service information for certain services, including residential conveyancing, probate, motoring offences, employment tribunal claims and immigration, as well as display the SRA digital badge. Many firms treat this as a box to tick. It can also be an advantage, because clear pricing pages answer one of the most common search questions — "how much does a solicitor cost for…" — and help clients choose.
We build pricing and service information pages that meet the rules and are written for clients. Your compliance officer should still sign them off before publishing.
04
Local SEO for law firms
Most legal clients still prefer a firm near them, especially for private client work. We optimise a Google Business Profile for each genuine office, build local pages for each, and help you collect reviews on Google and legal review platforms. In the US, local SEO for lawyers follows the same principles with state bar advertising rules in place of the SRA.
Process
How we work
Firm audit
We review your website, offices, practice areas and competitor rankings.
You getA practice-area visibility audit.
Priority areas
We rank practice areas by value, demand and your capacity.
You getA prioritised practice-area plan.
Build pages and authority
Practice-area pages, pricing pages and PR delivered monthly.
You getLive pages and coverage.
Track matters
Enquiries tracked by practice area and office.
You getMonthly enquiry report.
Packages
Pricing
Smaller firms focusing on one or two practice areas can start on Starter. Multi-office firms and competitive practice areas usually need Growth or Scale. All prices are monthly, in GBP and exclude VAT. See full SEO pricing and what each package includes.
from £1,500/month
For businesses building a dependable organic channel
Choose Growthfrom £3,000/month
For complex websites, ecommerce and multi-location brands
Choose Scale01How much does SEO for lawyers cost?+
SEO for law firms starts from £750 per month for smaller firms, with most multi-office firms on Growth from £1,500 or Scale from £3,000 per month. Prices exclude VAT.
02How long does SEO take for a law firm?+
Local visibility can improve in a few months. Competitive practice areas such as personal injury or family law in large cities can take six to twelve months or more.
03Do law firms have to publish prices online?+
In England and Wales, SRA-regulated firms must publish price and service information for certain services, such as residential conveyancing and probate. Your compliance officer should confirm what applies to your firm.
04Can you write legal content?+
Yes, with your fee earners. We draft content from interviews and research, and a qualified lawyer at your firm reviews it before publishing.
05Do you work with US law firms?+
Yes. We work with US firms on local SEO and content, taking state bar advertising rules into account.
Free SEO audit
Get a straight answer on what to fix first.
Request a free SEO audit and we will come back with the largest constraint on your organic growth and the first practical fix. No sales sequence.
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